Furthermore, Branchless banking, Location and Quality of Service simultaneously affect Customer Satisfaction. While Service Quality does not partially affect Customer Satisfaction. The results of the study show that Branchless Banking and Location have a partial effect on Customer Satisfaction. The analysis used uses multiple liner analysis. The data used are primary data using questionnaires with a sample of 100 respondents in the Duren Sawit sub-district.
The purpose of this study was to analyze the effect of branchless banking, location, and service quality on BRILink customer satisfaction.
BRILink is an officeless banking service owned by Bank BRI, through BRILink services the community is able to feel banking transactions easily and anytime. Branchless banking is a banking service strategy that provides banking services without going through an office network, which aims to reach out to remote communities. However, there are still many residents in Indonesia who have not yet experienced banking services, one of which is because the community's residence is far away from the location of the bank. VII, Issue 2, February ISSN ANALYSIS OF THE EFFECT OF BRANCHLESS BANKING, LOCATION AND QUALITY OF SERVICES ON BRILINK CUSTOMER SATISFACTION IN DUREN SAWIT SUB-DISTRICT, INDONESIA Akbar Bayu Perdana Faculty of Economy, Gunadarma University, Indonesia Rina Sugiarti Faculty of Economy, Gunadarma University, Indonesia Abstract At present the banking world continues to experience growth, both in terms of service quality and technology. 1 International Journal of Economics, Commerce and Management United Kingdom Vol.
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